Inge Woudstra, MSc is an expert in Gender Smart working. She is an inspiring speaker, highly qualified trainer, and an experienced researcher and consultant.
She is founder of W2O Consulting & Training, who help organisations retain and develop their female talent. She has extensive experience in motivational events, change management interventions and tailored executive programmes, working with a host of international organisations.
Inge is well-known for empowering women with her flagship web-portal: Mum & Career, which shows professional working mothers how to navigate career and family.
Inge is also a mentor for the KPMG Star Progamme and is an Associate at MyFamilyCare and Article13. Before starting her own business, Inge built up over two decades of experience working in international business in male dominated environments. She has held consultancy, research, management and teaching roles in Ashridge Business School, Siemens, Shell and Chatham House (Royal Institute of International Affairs).
With this book Inge wants to help create a world in which women and women’s contributions are truly valued.
Inge Woudstra identifies the key issue: men and women ARE different and if we embrace not just accept those differences we can build better, more successful businesses and teams. Feminine attributes of consensus-building, collaboration, transparency, empathy - not stereotyping but confirmed by neuroscience - are increasingly valuable in today's networked world. This book illuminates a new path to more inclusive organisations - long elusive but a real prospect for us to achieve today.
Thought Leadership on Gender Balance.
Be Gender Smart shines a much-needed laser beam on the myriad benefits women bring to organisations while highlighting invaluable insights into what the most successful women have learned climbing the ladder. Her pragmatic, highly readable and fact-based book is a great addition to the arsenal of tools leading companies and ambitious women need in their toolkit. This book will be helpful to those companies and leaders of both sexes who recognise that more diverse teams and companies are more productive and innovative and will be where people want to work in the future economy.
We all like to think that the old gender wars are over, but unfortunately, despite the huge strides of feminism, we’re not living in an equality utopia yet. Inge Woudstra’s book is a useful guide to any woman setting out on a career in or out of the corporate jungle and is crammed with sensible, humane advice. I would recommend it - and indeed her - to anyone keen to progress.
Be Gender Smart not only offers a fascinating insight into the differences between men and women and how these differences function within a corporate environment but also provides useful tips and points of reflection on how to use such differences to our benefit. Inge’s book draws you in from the start and helps explain many issues that both men and women face on a day-to-day basis. Be Gender Smart is a true light-bulb moment and I have no hesitation recommending this book.
It is important for women to believe enough in themselves so that they feel able to play from their strengths. However, after 15 years of developing women leaders and hoping for change I can clearly see what a big job we all face. This is because I have now had the experience of watching my three daughters being socialised into the world of work and hearing about the struggles and pitfalls still facing young working women in a male-dominated world. I recommend Be Gender Smart to all women who want to succeed on their own terms, become aware of the challenges they may face and how to rise above them.
The title says it all… This book does what it says on the cover. It unlocks potential... However, don’t be fooled into believing this is a book just for women. It’s about talent. If you are a current or aspiring leader this book is for you regardless of gender.
How should women get on in the workplace? Do they need to lean in or is it employers or society that needs to change? The reality, of course, isn’t that simple. Inge Woudstra has done a fantastic job of unravelling some of the complexities. She explains the science behind gender diversity in an engaging and readable way that you will find difficult to put down. Women, fathers, managers - this book is brilliant and will help everyone who reads it.
I am loving your book; I think it is an excellent, informative, challenging and encouraging read! You should be proud of it.